In February 2023, my body finally gave up. The pressure of trying to make it in the English market broke me completely. Every morning was pure torture. I’d wake up with this heavy feeling in my chest. Check my empty inbox. Feel like the biggest fake in coaching history. For five endless days, I lay in bed with fever, watching random movies, my mind screaming that I was wasting my life.
After a year of trying everything, I had nothing to show for it. New offers? Failed. Different prices?
Nothing worked. Endless content? Nobody cared. My phone, which used to sing with payments from my Russian business, was dead quiet. Each morning without new clients felt like a punch in the gut. Another day of silence. Another confirmation that I wasn’t good enough for this market.
Then on February 27th, at my darkest moment, God sent me a message: “Sasha, you need to create.”
These simple words felt like a rope when I was drowning. Like finally seeing light after months in darkness.
I spent March just writing from my heart. No strategies. No formulas. Just raw thoughts about mindset and beliefs – the things I knew best. No more copying other coaches. No more “perfect” marketing formulas. Just me, sharing what I knew, broken English and all.
In April, something crazy happened. I got this idea to reach out to strangers through simple emails.
Not fancy funnels. Not expensive ads. Just real human connection. I remember sending those first emails, my hands shaking so bad I could barely type. These weren’t polished messages. Just honest talks about helping coaches make consistent money without drowning in marketing complexity.
The response shocked me. People actually wrote back. Not because of perfect marketing, but because of my realness. One client said something that changed my life: “Your accent makes me trust you more. You understand what it’s like to feel like you don’t belong.” What I thought made me weak became my power.
August brought my first real victory – four new clients in the English market. Not from tricks or tactics. Just from real conversations. Then in November, something amazing happened. A client named Karina paid me $400, believing in my approach completely. Working together, we discovered something powerful. I could help coaches build simple systems that actually work. From offers that sell naturally to emails that bring steady clients. No complex marketing needed.
Now when I work with scared coaches who feel stuck, I tell them this truth: Your biggest “problems” your accent, your different background, your weird way of doing things – can become your superpower. But only if you’re brave enough to be real. No more hiding. No more pretending to be something you’re not.
The secret wasn’t in copying my past success. It was in having the courage to start fresh. To let my new business grow its own way. To trust the process even when everything felt hopeless. Sometimes you have to lose who you were to become who you’re meant to be. Sometimes the hardest path turns out to be exactly where you needed to go.