I’ll never forget that gut-wrenching moment. There I was, hosting another webinar, watching my dream die in real time. Only 40 people showed up. Just two years earlier, I’d easily pull 300 excited people to these events. Now? It felt like speaking into a void.
My business was bleeding out, and I felt powerless to stop it. Sure, my loyal clients kept me afloat, but new clients? They’d vanished like smoke. Every morning, I’d wake up with this heavy weight in my chest, wondering if this was the day my business would finally collapse.
I threw everything I had at fixing it. Thousands of dollars on Facebook ads. Created New programs. Endless content creation. Started YouTube channel. Run Instagram lives. Each failure felt like another nail in my business’s coffin. But worse than the money I was burning through? Each failed attempt crushed my spirit a little more.
The most painful part was that I was so obsessed with marketing that I lost touch with what I loved – actually helping people transform their lives. I should have been having deep talks with my clients.
Instead, I was drowning. I spent all my time making content, checking ad numbers, and trying marketing tricks. Everything felt more desperate by the day.
I remember that August morning in 2019 like it was yesterday. Swimming far out into the sea, tears mixing with salt water, wrestling with the question that terrified me: “Is this the end? After all these years of building, is my business finally dying?” My existing clients would keep me going for a while, but without new blood? It was just a slow death waiting to happen.
Then came the conversation that changed everything. My business coach suggested something that felt like a punch to my ego – create a $15 training program. Me? The premium coach? Selling something for $15? But I was desperate enough to try anything that felt more authentic than the soul-crushing marketing tactics I’d been using.
That one shift changed everything. People who started with the affordable program got real results and naturally wanted more. But the real magic wasn’t in the sales – it was in how I finally felt like myself again. No more pushy marketing. No more desperate tactics. Just genuine help and letting the results speak for themselves.
Within months, my business wasn’t just surviving – it was thriving in a whole new way. But the biggest lesson wasn’t about pricing or marketing. It was about having the courage to admit when your old way is dying and the humility to start fresh. Sometimes, what feels like going backward is actually the key to moving forward.
Maybe you’re watching your business slip away right now or feeling the same panic I felt. Here’s what I learned: When your business seems to be falling apart, it might actually be pushing you to grow into something better. You just need the courage to let go of what used to work and the creativity to build something new.